Abstract
Fractal geometry is a scientific theory that explains the complexity of nature by systematizing chaos phenomena into a mathematical model. With the development of digital technology, various images obtained through fractal geometry can now be applied in fashion design. The study is examined with reference to the characteristics of fractal geometry and, through a case study of collections from 2007 to 2016, analyzes how those characteristics are reflected in art prints on fashion design. The three main characteristics of fractal art prints used in fashion design are as follows. The first is
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