ВЛИЯНИЕ СОЦИАЛЬНОЙ РЕКЛАМЫ НА ЗДОРОВЫЙ ОБРАЗ ЖИЗНИ СТУДЕНТА

Abstract

Healthy lifestyle and its advertising play an important role in ensuring demographic growth and strengthening the health of the Russian population. Attempts are being made to apply it, but in terms of their content, scope and systematic nature, they often do not correspond to the possibilities of advertising a healthy lifestyle. The means of modern promotion of a healthy lifestyle are outdoor advertising, television, radio and social advertising in print media, social films, educational programs. Social advertising is a type of communication, the purpose of which is to draw attention to the current problems of society and its moral values. The article discusses the importance of social advertising on a healthy lifestyle of students of the Institute of Medicine, M. K. Ammosov North-Eastern Federal University. An anonymous survey was conducted in the form of a questionnaire for 30 respondents. The fundamental principles of the formation of a healthy lifestyle among students, which makes it possible to preserve and strengthen health, were studied; the peculiarities of the influence of social advertising on the preservation and development of students’ health and the formation of a healthy lifestyle among them were highlighted; a number of measures to improve the quality of social advertising for the formation of a healthy lifestyle among students were proposed.