ТРАНСФОРМАЦИЯ ОКАЗАНИЯ ТУРИСТСКО-РЕКРЕАЦИОННЫХ УСЛУГ В УСЛОВИЯХ ЦИФРОВИЗАЦИИ

Abstract

After the advent of the Internet, travel planning has become not only relevant, but also a visual process. Potential tourists book hotels, studying their interior in advance; familiarize themselves with places of recreation and infrastructure of the receiving destination, without leaving the house.; comparing prices; study the feedback of visitors. The modern tourism business is forced to increasingly use information and communication tools in competition for the client. In the scientific literature, the concepts of “virtual tourism” and “virtual tour” are increasingly appearing, and the authors of the articles justify their advantages. Based on a study of publications, it was revealed that Russian economists consider virtual tourism as a new type of tourism, foreign authors use the concepts of “virtual tour” and “virtual reality” more. The development of information technologies takes tourism and recreation organizations to a new level of development. The purpose of the article is to determine the essence of virtual tourism: this is a new type of tourism, innovations in tourism in the context of digitalization or another worldview. This study, conducted by us, will allow us to revise the approach to the traditional definition of “tourism,” which is legally entrenched in Russian practice.