КОМУНІКАЦІЙНІ ТЕНДЕНЦІЇ У БЕЗБАР’ЄРНОМУ СЕРЕДОВИЩІ ПУБЛІЧНОГО УПРАВЛІННЯ

Abstract

In any society there is a system of social relations. This is done through the formation and constant use of certain methods of communicative influence. For example, when entering into legal relations, people are guided by legal consciousness and the rules of law that prevail in this society, and entering into moral relations, individuals are guided by moral norms: ideas of good and evil, honor, conscience, decency and duty. Management of the interaction of social groups, human communities in the process of their activities, is achieved through social regulation, where the tool is public relations. In general, the system of public relations can be represented as a process of social communication. He is a necessary link in the implementation of social interaction and the primary subject of influence in the management of public relations. The relationship between man and property, man and the political system, man and the labor market, man and the social sphere, man and the education system, man and culture, and political and economic competition are all ensured by the regulatory functions of public relations. Through them the need of parts of a social organism in each other is realized. The issue of barrier-freeness in the system of power relations is becoming especially relevant, as the perception of an inclusive world, its needs and opportunities for involvement in social processes is currently a painful social problem. It is important to note that in the conditions of modern social and economic instability, resistance to external influences becomes the most important guarantee for the political system to preserve its legitimacy. Thus, it can be concluded that the social behavior of political actors, designed to achieve mutual understanding between people - the only legal way to resolve social, national and cultural conflicts in the modern world.