Abstract
The institutionalization of science and the strengthening of its role in the socio-cultural space produces fundamentally new models of scientific communication. One of them is the «scientist-expert» model, which actualizes the specific elements of communication with the «customer». Being regulated by certain social norms, the relationship between experts and the requirements placed on them by customers can be considered in the modality of external types of social regulation. Formally, such communication gravitates toward the legislative type of social regulation, that is, the complete institutionalization of its activities in exchange for resources. However the experts themselves, representing a local social group, tend to traditional types of social regulation. Such a contradiction is one of the key factors in the dissatisfaction of a number of experts with their position.
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