뷰티아카데미 강사의 커뮤니케이션과 직무스트레스 및 이직의도와의 상관성 연구

Abstract

This study analyzed the effect of organizational communication on job stress and turnover intention for beauty academy instructors in the field of beauty. The results of this study are as follows: first, the sub-factors of communication within the organization, such as adaptability, appropriateness, efficiency, empathy, and conversation management, had a significant effect on job stress, and appropriateness had the greatest influence on job stress. Second, adaptability, appropriateness, efficiency, empathy, and conversation management, which are sub-factors of organizational communication, had a significant effect on turnover intention, and appropriateness had the greatest influence on turnover intention. Third, the job stress of beauty academy instructors had a significant effect on turnover intentions. Summarizing the above results, it was found that job stress increased when the communication level of beauty academy instructors was low. In addition, when the level of communication within the organization is low and the job stress is high, the intention to leave increases. Among the beauty professions, beauty academy instructors have the characteristic of having to face repetitive people for a long period of time, leading to various job stresses found in a limited environment in a relationship where they have to communicate repeatedly and for a long time, which affects instructors' turnover. As for the improvement plan of the study, first, the communication within the organization of beauty academy instructors should continue to be standardized as a way to cope with job stress. Second, the job stress of beauty academy instructors needs to be studied to find various methods that can be directly utilized to improve turnover intentions.
 This study has a limitation in collecting diverse opinions because instructors from particular brand academy were only examined. Therefore, there should be further studies, covering beauty high schools, beauty colleges and beauty graduate schools as well as beauty academies.