ФЕНОМЕН КОРПОРАТИВНОГО ГРАЖДАНСТВА В НАУЧНЫХ ИССЛЕДОВАНИЯХ РОССИЙСКИХ УЧЕНЫХ

Abstract

Corporate citizenship is a fairly new concept in scientific and business use. It characterizes the current stage in the development of socioeconomic systems, which are transformed under the influence of sociocultural, technological, and other factors into the ecosystems of the future. Its participants rethink their own value system and interact with each other in a completely different way. The aim of the article is to analyze the phenomenon of corporate citizenship in order to identify its basic concepts and key elements. To achieve this aim, the following objectives were formulated: to analyze the texts of scientific research by Russian authors; to make an overview of the phenomenon of corporate citizenship. Critical analysis is carried out in the methodological, political science, and applied (managerial) aspects. Conclusions are drawn. As a result of a bibliographic search in the Google Scholar search engine, it was established that the term “corporate citizenship”, used in foreign studies since the middle of the past century, appeared in domestic publications only at the turn of the 21st century. The textual analysis of the selected articles made it possible to identify the following considerations of the concept: as a component of sustainable development of business and the region; as a concept of social responsibility of business; as a philosophy of social responsibility of business; as a way of doing business; as a form of social partnership between the state and business in the public sphere; as an element of the system of relations between the state and business; as a mechanism for interaction between business and society; as a factor in the economic efficiency of the organization; as a form of social engineering; as a tool for modernizing the Russian economy; as a management innovation. The grouping of these directions into three aspects was substantiated. The methodological aspect explores and explains the principles and mechanisms of corporate citizenship. The macroeconomic and political science aspects analyze corporate citizenship at the level of the socioeconomic system of society and the state. The applied (managerial) aspect presents corporate citizenship as a managerial innovation that contributes to the sustainable success of individual organizations and their associations. The implementation of the managerial approach is aimed at achieving sustainable success of business organizations within the framework of the implementation of a value-based corporate governance model, in the context of sustainable and effective development of the ecosystem of territorial entities. Finally, the content of corporate citizenship was defined. Corporate citizenship is a system of proactive constructive interaction of the corporate sector with civil society institutions and authorities, which is purposefully built, relies on voluntary principles, and complies with the basic principles of social responsibility, but at the same time goes beyond it.