Abstract
Service culture policy assumes a transition in the sales system from a model of product specialization to a model of product integration. This means that it is necessary to offer customers a complex turnkey package of services. Such a task needs segmentation of clients. Meanwhile, the main attention is obviously paid to big cargo owners that form a financial result and for them specialized technological products are customized. At the same time, on low-active sections there are enterprises with small volumes of shipment. In this case the policy of cost reduction on infrastructure maintenance complicates transport service, leads to increase of total cost of transportation and, as a sequence, to redirection of freight traffic to motor transport. That is why, for low-active sections it is necessary to develop separate transport products. It is possible to decrease traffic handling costs by implementation of complex forwarding service simultaneously for all enterprises located on a low-active section. The paper considers one of the methods for decreasing costs of forwarding service on the basis of activation of dynamic reserves. Moreover, the authors propose a method of planning and effect calculation.
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