Внутріредакційні стандарти для спеціалізованих медіа: традиції і трансформації

Abstract

The global trend for the professionalization of specialized media publishers with non-professional specialties is outlined in the direction of normalizing the principles of their editorial preparation. The basic feature and means of professionalization in publishing projects of amateurs is the observance and formalization of editorial regulations. Parameters of this regulation are primarily based on the requirements for the forms and rules of content publishing, indicating certain its style features and the ethical foundations of specialized media projects. According to the form, these regulations, respectively, are proposed to flexibly adapt to the communication platforms, the scale of communications and media concepts of publishers: they can acquire the form of a short media guide, and if necessary, expand into a full-fledged style-book. The consistent adherence to the editorial rules outlined there will, in effect, mean the institutionalization of specialized media released by users with non-core professional training. This will keep publishers identified from errors and mistakes in a spontaneous editorial policy, for which, during global digitization, there is a characteristic diffusion of cultural norms and media ethics. Blurry and non-articulation of the editorial’s work rules exposed informal media practice to an increasing number of pathogenic influences. In order to successfully withstand these influences, publishing neophytes in narrow mediums are invited to specify the basics of their more or less systematic editing content. The editorially arranged guidelines for data stream filtering and ethical post-truth content management should contain a certain set of generalizations on editorial preparation of materials in the following basic components: ‘General Publication Rules’, ‘Reasons for Publishing’, ‘Technical Rules for Designing publications’, ’Strategic rules of the media project (variants — concept, style ...)’, ‘Creative innovations in the project’, ‘Applications mode of the Latin’, ‘Rules of titling in publications’ etc. There may also be models for publishing publications (format descriptions) and methodical tips for writing materials in certain genres (replica, correspondence, note, business note, etc).