Соціо-екологічний вектор розвитку діяльності сучасного успішного підприємства.

Abstract

The necessity of transforming the development strategy of a modern enterprise in the direction of its focus on two main components – the continuous development and creation of favorable conditions for human activities and the environmental safety of the technological cycle of the enterprise’s functioning, is substantiated. It is proved that only compliance with the requirements of social responsibility will allow the company to achieve signs of economic success and to form an effective employer brand. The components of the value orientation of the development strategy of the five most effective employers in the world according to The world's best employers 2019 are analyzed. The basic principles of the activities of the world's leading employers in the direction of socio-environmental support are formulated: balanced use of all factors of production; economical attitude to the environment; professional development of staff throughout life and orientation to talents; social dialogue and social responsibility.