Abstract
This study focused on the open chat room of the Kakao Talk channel. It was started to find out what the function of the running club open chat room is and how the relationship has changed in various perspectives of the running crew in terms of exploration. And through the results of this study, the operation and understanding of the open chat room of the running club were microscopically brought. Macroscopically, we focused on the change in the relationship between the past and the present running crew and tried to interpret the philosophy and purpose of running pursued by the generation who liked running. As for the research method, data were collected and analyzed through an insider perspective observation and interviews with five study participants in which rapport was formed by joining the running club open chat room in three regions, Seoul, Daejeon, and Busan. The research results showed the change in the relationship between the function of the open chat room and the running crew as a top topic. As a sub-topic, the functions of open chat rooms were derived from entry barriers, expulsion, information sharing, product promotion sales, motivation, and Pareto
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