Abstract
The article clarifies the semantic-syntactic, functional-stylistic, cognitive-onomasiological, linguistic-cultural and communicative-pragmatic features of paraphrases in the literary journalism of V. Yavorivskyi of the latest period of creativity. The source of the research is four collections of journalistic works by V. Yavorvskyi «What kind of people are we?..». It has been proven that the writer primarily chooses his own names as the subject of figurative understanding of reality, among which the names of persons, geographical names. The most loaded with paraphrased names is the lexeme Ukraine. In the journalistic discourse of V. Yavorivskyi, periphrasis can be expressed by a word, phrase and, occasionally, a sentence. Periphrases are represented when they have an expressive colour or are used with a figurative meaning that strengthens the evaluative component of the nomen. The modelling of periphrastic names is determined by a number of pragmatic factors, the most important of which are the tendency of V. Yavorivskyi as an author of artistic journalism to metaphorically reproduce reality, the desire to express public opinion and his own attitude to the events being described.
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