Abstract
The article substantiates the need to develop a strategy for the development of small towns, an important element of which is the creation of a brand. The prerequisites for branding small towns are identified, including the importance of overcoming the identity crisis of territories, solving problems of socio-economic development, attracting human, financial and information resources. The main stages of creating a city brand are revealed, recommendations on brand management are given.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
