Abstract
The purpose of this study was to firstly, analyze how childcare center directors and parents experienced the `I-Sarang Card Business` and secondly, to evaluate the effects of the business, and thus to suggest the ways to improve business strategies. The subjects consisted of 104 childcare center directors and 304 parents using the `i-sarang card` in Gyeonggi province. The surveys were administered to the subjects, and the data were analyzed by means of the SPSS 12.0 program. The major results of this study were as follows : After the introduction of the `I-Sarang Card Business`, parents found the payment of childcare fee to be more convenient than previously and evaluated the effects of `I-Sarang Card Business` to be more positive than the childcare center directors. On the other hand, childcare center directors had difficulties in taking care of `I-Sarang Card Business` related administration and their evaluations were therefore more negative. Based on these results, several ways to improve the business were suggested.
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