Формування механізму адаптивного стратегічного планування для підприємств транспорту

Abstract

The distorted idea of entrepreneurs about the essence and significance of the application of strategic planning leads to the lack of development of effective mechanisms for its implementation. This issue is especially acute for transport enterprises that depend on production-technological and marketing changes occurring not only in transport, but also in other sectors of the national economy. The presence of a significant arsenal of strategic planning tools developed by Western scientists requires their adjustment, adaptation and modification for use by Ukrainian enterprises. The article draws attention to the fact that the issue of the mechanism of strategic planning at the enterprise, being a socioeconomic unit, becomes topical in the present day reality. It is mainly covered at the level of hromadas, regions or the State as a whole, but is rarely considered in the plane of enterprises. The analyzed approaches of domestic scientists to the formation of the mechanism of strategic planning at enterprises indicate a limited use of the existing strategic planning tools, which focuses on the use of one method and the absence of the necessary components of the mechanism with a certain interoperability and interconnection among them. Such an approach is non-rational and ineffective given the difficult and changing conditions of operation of enterprises. With attention to the above, an adaptive strategic planning mechanism for transport enterprises has been formed, which is designed to coordinate the stages of strategic planning and determine the instruments to take into account the maximum number of factors, as well as form directions on the way to ensuring competitive activities, increase financial stability, overcome insolvency and stagnant processes in the activities of the enterprise taking into account environmental changes. The main components of the proposed mechanism are the strategic planning process itself, based on the principles, components and objectives of strategic planning and taking into account the prerequisites for the occurrence of threatening situations; comprehensive monitoring of the company’s activities, covering system analysis, determination of strategic priorities and influence of factors of the external and internal environment; defining the horizon of strategic planning, which provides for the development of medium, long-term and two-term plans; calculation of forecast indicators according to the indicator system and their adjustment in case of changes in the influence factors; evaluation of the efficiency of the strategic plan. The presence of these components is the key to successful strategic planning and implementation of strategic programs.