Abstract
The article presents the results of experimental work on testing a program of psychological assistance in the formation of loyalty of employees of commercial organizations. The paper presents a theoretical idea of the loyalty of employees of commercial companies, selects diagnostic tools to determine the level of loyalty, describes the results of testing the loyalty formation program. The presence of a correlation between the level of loyalty of employees of a commercial organization and the characteristics of labor motivation of employees, the degree of satisfaction with work and the attractiveness of the employer was confirmed. The effectiveness of the developed psychological assistance program for increasing the level of loyalty of company employees has been proved.
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