Abstract
The article deals with cognitive and pragmatic peculiarities related to interaction of the pre-election and sports discourses. The pre-election discourse is a special type of political discoursewhich plays an important role in informing the electorate during the pre-election period (influencing public opinion on the election campaign and its participants). It is assumed thatsports terms build a competitive spirit andmake it possible to increase the effectiveness ofpre-election texts. The purpose of the article is to highlight peculiarities concerning the cognitive mechanism of understanding (interpretation) sports terms in the pre-election text that is the product of interdiscursive interaction of political and sports discourses. Analyzing strategies of using sports vocabulary in the pre-election discourse shows that such lexis can determine a strategy of influence in the pre-election text. It turned out that according to the meaning of sports lexis there are positioning and optimizing strategies. Positioning strategies build a certain perception while optimizing strategies helptoimprove communication.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
