Abstract
The paper presents the issues of representation in the media environment of sociocultural changes caused by digitalization and its impact on a person. The transformations of social interactions and everyday practices of people associated with the active introduction of information and communication technologies and the spread of technical means of communication are analyzed. The issues of the formation of a new identity of the social subject "Homo digitalis", which is a consequence of the formation of the digital age and is accompanied by the emergence of new social risks, are considered.
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