『燕槎錄』에 드러난 朴齊寅의 상업 경제에 대한 관심

Abstract

This paper examines Park Je-in's (1818~1884)『YeonSa-rok(燕槎錄)』and examines his interest in the economy contained in them.
 Previous studies have dealt with Park Je-in's 『YeonSa-rok(燕槎錄)』 earlier. In previous studies, studies were conducted focusing on Bukhak ideology(北學思想), Madu(馬頭, A state slave), and Cheongsimhwan(淸心丸, A kind of tranquilizer). As a result, the organization and role of national slaves, the status of Madu, and the importance of Cheongsimhwan in diplomacy were identified. In the process, previous studies mentioned the aspect of economic profit in fragments. This is evidence of the following facts. It is that previous studies have also detected that Park Je-in's interest in the economy is contained in the 『YeonSa-rok』.
 In this paper, we intensively reviewed the 『YeonSa-rok』 in relation to economic issues. Therefore, it was mainly considered focusing on hotel management strategy, currency economy, and commodity economy. In addition, the hotel's service system, advertising strategy, and branding strategy were highlighted. In addition, aspects such as product management, brand management, price management, reliability management, and customer management were highlighted, including the reality of the monetary economy. The process of all these studies was tried to prove based on specific data.
 In short, Park Je-in's 『YeonSa-rok』 is not only a simple 『Yolha-Ilgi(熱河日記)』 type of Yeonhaeng-rok(燕行錄, A record of a diplomatic trip to Beijing) that is faithful to the succession of Bukhak ideology. It shows a very acute interest and problem consciousness in the changes in the market economy of the Qing Dynasty(淸朝) in the 19th century. In addition, it is a work that captures the consciousness and economic activities of the Korean lower class people that change accordingly. I think this point is one of the representative signs of significant difference between the 18th century Yeonhaeng-rok and the 19th century Yeonhaeng-rok.