Abstract
The purpose of this study was to explore factors influencing on work values of female college students focusing on parental effect to enhance their participation in labor market. The respondents were asked to answer a questionnaire, and the collected 400 data were analyzed using SPSS 23.0. The results showed that the students and their parents had more leisure-oriented and extrinsic work values than labor-oriented and intrinsic work values. The labor-oriented and intrinsic work values appeared to be high in the group with experience of part time jobs, with high educated father or with middle household income. The influencing factors on college students’ work values were parental work values, gender consciousness, self-efficacy and major. The results from this study suggest that parents of college students should be educated to change their work values.
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