Abstract
The process of sexuality representation in humor programs on Ukrainian television in 2017-2020 is considered on example of the "Studia Kvartal 95" (1 + 1), "Diesel Show" (ICTV) and "Varyaty Show" (New Channel) content. A model of creating a sexually marked humor content on Ukrainian television has also been designed, consisting of five elements: 1) stereotype and / or cliché; 2) topical and / or interesting topic for the audience; 3) artistic conjecture and / or hyperbolization, 4) real context; 5) the image and charisma of the speaker. These elements are based on seven categories, which were represented by Dutch scholars Monek Buisen and Patti Valkenburg: farce, clowning, surprise, misunderstanding, irony, satire and parody. The relevance of the study is due to the need of regulating the process of media sexualization by setting the borders and ways to distribute relevant content.
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