북한 무역 투자를 위한 관광기업의 전략에 관한 연구

Abstract

The purpose of this study is to find factors determining Korean tourism business' types, joint venture types and investment environmental factors to North Korea. This research focused on divided into three business types such as travel business, tourism development business, Hotel business. Travel businesses prefer to Equity Joint venture and graded approach procedure. Factors determinant of north Korea investment is Investment Environmental Factor that consists of cope with a difficulties ability of environmental change, South Korea supporting system and law. Tourism development businesses are preferred to contractual Joint venture and graded approach procedure. Factors determinant of North Korea investment is Investment Facility Factor that consists of negotiation facility with North Korea, political environment of South Korea, investment preferential treat policy of North Korea. Hotel businesses prefer to Equity Joint venture and graded approach procedure. Factors determinant of North Korea investment is Economical Environment Factor that consists of financing ability, financing stable. In conclusion, the Efforts in promoting the development and cooperation of North and North Korea tourism exchange will prone to be the most easy and effective way for reunification of the two Koreas.