ТЕНДЕНЦИИ ФОРМИРОВАНИЯ РЫНКА БИОЛОГИЧЕСКИ АКТИВНЫХ ДОБАВОК В РОССИИ

Abstract

Today, the Russian pharmaceutical market is one of the most actively developing, which is due to the high importance of pharmaceutical products in maintaining and improving the health of the population. At the same time, the market of biologically active additives (BAA), the use of which is aimed at improving health, is among the relatively new directions in this market. The popularity of dietary supplements is due to the promotion of a healthy lifestyle and life and the strengthening of opinion about the role of dietary supplements in its maintenance. In the course of the study, the analysis of indicators of the dynamics and structure of sales of dietary supplements in Russia in 2015-2019 was carried out, to identify the main trends and their causes. It has been established that today the BAA market as an integral part of the Russian pharmaceutical market is gradually developing. The change in the foreign policy situation against the background of the conflict with Ukraine led to a recession in all industries, including the pharmaceutical market. However, the negative impact of these events on the market development manifested itself only in 2017-2018. At the same time, by 2019 the total sales in this market are 63.4 million rubles, and in physical terms - 324 million units. In value terms, more than 50% of the sold dietary supplements are imported, however, when studying the situation in kind, it was revealed that more than 80% of the sold packages are domestic. This indicates that domestic products are most popular in the domestic dietary supplement market, which is due to their lower cost compared to imported dietary supplements.