Abstract
One of the most notable events and changes in the structure of the world economy at the turn between the second and third millennia was the massive spread and diversity of information and communication technologies, which made it possible to implement new rules in the field of business. Electronic marketing has become the most used means of communication in the economy, including the banking sector. Increased competition between banks has led to the adoption of the concept of quality of banking services. This quality and customer satisfaction have become important topics that ensure the viability of the banking system. The article presents the results of studying the role of electronic marketing in improving the quality of banking services.
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