부동산 거래 에스크로우 서비스 선호 요인에 관한 연구

Abstract

We analyzed the disparities in perceptions of the factors favoring the use of escrow services for real estate transaction safety between service users, the general public, service providers, and escrow service workers. We identified key factors that should be prioritized to promote service use. Furthermore, AHP methodology was used to determine the relative importance and priority of the upper and lower core factors, weight analysis between factors, and comparative analysis between service users and service providers. Research findings indicate that the measures to prevent transaction accidents are the most important, followed by relieve anxiety about transaction accidents, establishment of a business processing system, reduced fee, and public institutions’ participation. This study contributes to service activation by ranking the factors of preference for escrow service use in order of importance.