Abstract
The purpose of this study is the effects of social influence and personality traits on cryptocurrency continuous investment intention. Social influence, personality traits, social media, anticipated regret, attitude, and continuous investment intention were composed of variables. The method of the study collected 410 data of those experienced in cryptocurrency investment through a survey and conducted as a structural equation modeling method using AMOS. The result of this paper shows that 12 hypotheses are accepted statistically significant except 4 hypotheses among 16 hypotheses. This study concluded that compliance, internalization, FOMO(Fear of Missing Out), and anticipated regret, attitude had a statistically significant effect on cryptocurrency continuous investment intention.
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