기업에 대한 언론 보도가 회계 감사에 미치는 영향

Abstract

[Purpose]This research investigates whether media coverage can affect the audit effort, resulting in the higher financial reporting quality. [Methodology]I use 4,352 firm－year observations spanning from 2014 to 2019. I hand cllect the number of media coverage from Korean news search portal using the name of public companies in Korea. I examine the association between the media coverage and audit effort. Also, I study whether the increased audit effort due to the media coverage increases the financial reporting quality. [Findings]The media coverage increase the audit effort, resulting in the improved financial reporting quality. [Implications]This research shows that the media can affect financial reporting quality and the market by affecting the audit effort. In addition, this research shows whether a monitoring mechanism affects another monitoring mechanism, and shows the results on the financial reporting quality.