Abstract
Modern conditions are characterized by the rapid development of new technologies and the growth of various kinds of information. In this regard, for the development and self-realization of the individual, it became necessary to search for radically new approaches to the study of the personnel management system. For each manager, the primary task becomes to direct the labor potential of his employees in the right direction in order to achieve the goals and objectives set for the organization. As you know, the management of an organization also includes strategic and operational management of employee activities, which is aimed at improving the efficiency of the entire company. As a result, every modern company recognizes the development of human potential as its main advantage, and also makes significant investments in personnel development. Management practice shows that for a modern employer it is important that each of his subordinates be as satisfied with their work as possible, involved, and also proud of it. Keywords
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