Abstract
Introduction. Nowadays, Russian society's attitude towards the anime subculture varies from panic to complete acceptance. Anime is a global culture with local communities and does not respect state borders. Anime community includes structure, norms, values and a certain level of relationships.
 The object of the study was a group of students of school №19 and school №39 in Krasnodar (90 questionnaires), the age of students is from 10 to 17 years old. The aim of the research is to study the specifics and get an idea of the anime subculture, to determine the degree of its influence on minors.
 Research methods consisted of theoretical analysis, identification of internal symbols, meanings and trends through content analysis of anime cartoons. The research included a social survey on media preferences in anime genres. Participatory observation in virtual space in forums, chat rooms, as well as media materials were also used. Legislative acts and decisions of authorities on blocking websites related to illegal content and prohibited propaganda of suicide and drugs were analysed.
 Results. The comprehensive study made it possible to develop recommendations on preventive measures and increased vigilance for parents of minors (or their legal representatives) to promptly remove prohibited information from the network.
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