ІНВЕСТИЦІЙНА ДІЯЛЬНІСТЬ ПРОМИСЛОВОГО ПІДПРИЄМСТВА ЯК ЕЛЕМЕНТ СТРАТЕГІЧНОЇ СТАБІЛЬНОСТІ

Abstract

Today, our country is in difficult financial conditions, we can call it crisis, which provoked by coronavirus and hostilities. Industry enterprises are the driving force of the economy and constitutes a large percentage of it, providing stability and high profits for the state budget, which is necessary to the national economy now. Therefore, in order to ensure the stable, uninterrupted work of industrial enterprises in crisis situations, in conditions of limited resources, to enable enterprises to modernize their equipment, maintain the continuity of operational processes, stimulate innovative developments, the enterprise needs to attract additional financial benefits, which are best realized in the form of investments, which allows benefit from them in the future. A comprehensive, multi-faceted, investment strategy must be developed and implemented in order to be able to best attract investment and make the most of it. The article raises the issue of development of investment activity of an industrial enterprise and its introduction as an element of strategic stability, taking into account the peculiarities of the industry. The scientific and methodological basis, works and opinions of scientists have been investigated and considered, and an alternative definition of the concept of «investment strategy» is formed. The development of industry enterprises is extremely dependent on the investment attracted, because they are a building raw material and an element of strategic stability. The main factors that have a significant impact on the process of creating and implementing it at the enterprise have been developed to create a competitive investment strategy. The main directions of investment activity at industrial enterprises, which should provide the enterprise with strategic stability and continuous work in the future have been developed too. Currently, the formation of an investment strategy at enterprises is limited, and has many obstacles on its way to implementation, both at the state level and because of incompetence on the ground. But it allows the enterprise to become stronger and more independent of external conditions. In the future, with the development of the investment market of Ukraine, and its integration into a more developed European economy, this issue will become new features and colours.