Abstract

It is noted that the strengthening of the dynamics and uncertainty of the external environment significantly increases the requirements for the management of enterprises that represent complex socioeconomic systems. The purpose of the study is to define the directions for managing changes in enterprises and forming strategic decisions as to improving the efficiency of activities based on resource saving. The methodological basis of the article are methods of scientific knowledge that allow identifying the nature of change management in enterprises, the basic laws of modeling strategic scenarios for managing changes at enterprise. The used methods include: analysis, synthesis, systematization – to identify factors that determine the need to model strategic scenarios for managing changes in enterprises; abstraction – in order to form a theoretical generalization and conclusions. As result of the study, it is proved that enterprises need to initiate and implement changes in order to meet market requirements, increase value, maintain stability and provide a balanced economic growth along with further development. The algorithm for modeling the balance structure within terms of change management is substantiated. It is proposed, for the choice of strategy and the ability to develop scenarios for its implementation, to apply the J. Aubert-Krier’s method, according to which, in order to diagnose financial prerequisites, it will be advisable to assess the rationality of the structural distribution of assets and liabilities of the enterprise, which from the standpoint of movement and participation in the production and commercial process allows to evaluate the important elements of ensuring the activities of the enterprise. Consequently, the methodological support for the substantiation of the directions of change management at the enterprise on the basis of strategic decisions on the use of resources is improved, which will increase the effectiveness of activities and the related resource saving.

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