Abstract
The article aims to explore the dramatic nature of the popular Russian game show “What? Where? When?”. The history of this program is traced as the development of the original and innovative TV format, which foresaw for decades the trends of the global television industry. This approach emphasis on viewers oriented dramaturgy of the game show, typical dramatic techniques, stylistic and genre features, ways to attract and retain the audience’s attention. Also the article concerns the problems of screen time, the improvisation and openness of scenes under of strict rules, the types of screen attractions and other dramaturgic principles. The program is regarded as a cultural phenomenon of the postmodern era, characterized by variations of the basic dramatic structure in each new original issue.
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