Abstract
ABSTRACT Purpose: This study analyzes the strategical priority to improve eco-labelling certification system, focused on biodegradable resin.Methods: This study will come up with measures to operate the eco-Label certification system related to biodegradable products more effectively and efficiently by discovering various problems related to the system, using causal loop diagram and AHP analysis.Results: This study shows that the government should play more important role while firms could also serve their roles in the initial and stabilizing stages of the eco-labelling certification system, in order to vitalize the eco-Label certification system more effective.Conclusion: This study addresses strategic eco-labelling policies on governmental and firm’s operation and providers guidance to practitioners in addressing strategic decision relating to eco-labelling certification system. Key Words: Analytic Hierarchy Process, Biodegradable Resin, Causal Loop Diagram, Eco-Labelling Certification System.
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