관광위기 상황에 따른 위험지각이 태도와 전환의도에 관한 연구

Abstract

In this study, as various risk factors appear in the tourism crisis, the relationship between risk perception, attitude, and intention to switch have been investigated. According to the results of verifying the research problems presented in this study through empirical analysis. first, it was found that the risk perception of tourists affects emotional, behavioral, and negative attitudes. If only physical factors, which are the factors of risk perception, did not the only factor significantly affects attitudes, socio-psychological, terrorist, disease, and natural disaster factors were judged to have a significant effect on attitudes. Second, among the risk perception factors affecting the intention to switch, physical risk, terrorist risk, disease risk, and natural disaster risk were all found to have a positive effect on the intention to switch. Third, among the attitude factors affecting the intention to switch, behavioral attitude and negative attitude factors were found to have a positive effect on the intention to switch. According to the results of the verification, it is necessary to promote positively by highlighting the fact that tourists are safe in order to resolve the risk factors perceived by tourists. It is thought to reduce perception. And then based on these significant findings, implications, limitations and the future research directions of the study also have been discussed.