환경 선호도 평가에 색채가 미치는 영향 - 자연경관을 중심으로

Abstract

The purpose of this study is to study how colors affect Kaplan"s information variables that predict environmental preference, and to use them as basic data for the color matching principle inherent in the natural environment which is a follow-up study. As for the research method, 20 experts were surveyed twice on 70 natural landscapes of various colors, and descriptive statistical analysis, correlation analysis, and frequency analysis were conducted. As a result of the first survey, it was confirmed that coherence, mystery, and legibility affect the preference for natural scenery, but complexity does not. It was confirmed that coherence and legibility affect each other among information variables. As a result of the second survey, about 82% of the subjects answered positively that color has an effect on the information variable that contributed to evaluating the preference of the natural environment. Regarding the hue, coherence and mystery were mainly influenced by similar hue series, and complexity and legibility were mainly influenced by contrast hue series. Regarding the color tone, it was found that the coherence was bright and calm, the complexity was vivid, the mystery was bright and calm, and the legibility was vivid and bright. In addition, it was found that the same hue series for coherence, the complementary color hue for complexity, or the hue and tone that the subject likes overall affect the preference. This study is meaningful in that it studied the "effect of color on information variables", which was not discussed in detail in previous studies related to Kaplan"s information variables. It is expected that there will be in-depth research on the colors inherent in the natural environment by using it as basic data for future research.