Abstract

The state's interest in the blogosphere has been around for a long time. In 2014, the so-called law on bloggers was introduced, which, according to the FOM, is known to about 1/3 of the population (28%). However, in 2017, it ceased to operate, as the government considered it not effective. In this regard, the topic of the study is the study of the possible consequences of this innovation and the attitude of young people to them. Within the framework of the study of bloggers and their possible professionalization, approaches to blogging are determined, factors, conditions and attitudes to this phenomenon as a labor activity are identified. The authors of the study used a scheme that can operationalize " professionalization "as a strategy chosen by members of a professional group to exercise control over working conditions through" exclusionary social closure in countries with market economies and pluralistic social environments. Considering the theoretical works on this issue, the authors were able to identify several of the most significant stages of professionalization.

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