Abstract

The article examines the strategic directions of the competence development of specialists in work with youth, determined by modern trends in the development of society and the state's requests for organizing activities with youth. It is shown that, since young people, as one of the most problematic and socially vulnerable groups of the population, require appropriate organization of activities aimed at the formation of their socially significant needs, trajectories of self-improvement and self-realization, the development of their creative potential in the interests of society and the state, a professional standard of a specialist in work with youth. The target guidelines of this professional standard are given, the possibilities of additional educational content for specialists in working with youth, applying for the position of adviser to the head of an educational organization for educational work and work with children's associations, are considered. The most promising areas of competence development of a specialist related to improving knowledge and skills in the field of youth policy, socio-psychological development of the modern digital generation, gamification of the educational process, project activities are indicated. In the content of additional education, an emphasis is needed on the problems of cyber socialization, the peculiarities of socialization of urbanized youth, and knowledge of young science. It is shown that for a specialist developing a strategy for educational work, modern knowledge about the neurocognitivefeatures of the digital generation is also needed, associated with such a conceptual series as web surfing, selective visual attention, clip thinking, simultaneous perception, and transactive memory. Along with the neurocognitive features of the digital generation, it has a special value-semantic perception of information and reality, which should also be taken into account in the competence development of specialists in the field of working with youth, applying for new positions in the education system.

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