Abstract
In this paper, an attempt is made to compare the artistic principles of the artworks of contemporary Russian art and Russian avant-garde. It is not so much about direct artistic reception, but about the general ideas of constructing an isoverbal text. The paper defines an alternative version of the development of visual art in general. The author points out that the general principles of contemporary Russian art and the Russian avant-garde are the experiments with new materials and technologies, connection with social, scientific and technological progress, design, brevity, the desire for the protest and shocking. The article pays special attention to the study of visual rhetoric, the connection between verbal and visual elements. Using specific examples, the author shows that the language in contemporary Russian art, as well as in Russian avant-garde, has not a narrative meaning, but a complex semantic impulse closely related to the visual component.
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