외식산업에서의 경쟁력 있는 프랜차이즈 점포 찾기와 점포 믹스

Abstract

The restaurant industry continues to grow with the spread of the dining culture and the rapidly changing trend, but the survival rate of individual stores is decreasing. In particular, in recent years, the development of a complex type of residential, business, and commercial facilities has become active, but commercial facilities are subject to individual sales, reckless opening due to lease, and high vacancy rates. Accordingly, it is necessary to increase the competitiveness and survival rate of stores in the restaurant industry, and strategies are needed from opening stores to operating and closing stores.
 This study aims to select competitive franchise stores in commercial facilities and present an optimized store mix method using commercial facilities in the form of residential and commercial complexes that are recently being developed. Through credit card data, it was analyzed through pre-COVID-19 store sales, and franchise stores that have high sales and can actually pay rent for stores selected as cases were selected by comparing commercial districts similar to those where stores are located. After that, a case study was conducted focusing on finding stable stores by allowing synergy effects between stores to occur through the store mixing method.
 Studies have shown that in the current uncertain situation of the external environment, opening a franchise that is stable and profitable is needed to minimize risks rather than trying something new.