ІНФОРМАЦІЙНІ ЖАНРИ КОНТЕНТУ МЕДІЙ В СТРУКТУРІ КОМУНІКАЦІЙНИХ ІННОВАЦІЙ

Abstract

Information genres as a platform for journalistic research are considered. The development of information genres in modern socio-economic realities is analyzed. It is hypothesized that with the capitalization of journalism, the possibilities of interviews and its varieties are expanded. Both interviews and reporting in modern capitalized media complement each other and help to optimize the presentation of content. More artistically perfect are the cases of media practice, when the interview not only introduces a reporting element, but also a third-party, sometimes very subjective, concise commentary. The practice of applying scientific research in the journalistic profession testifies to the overall effectiveness of research of this kind of distortion of truth. Fantasy associated with a specific fact does not create any new interpretation, but only complements the actual material. The method of an integrated approach to solving the problem of functional content of information genres should be based only on the basis of journalistic practice, taking into account the mentality of the Ukrainian audience. The group of information genres remains the most stable in the context of dynamic development and develops as media activity develops. Innovations in the thematic expansion of the spectrum of journalistic intelligence significantly expand the boundariesof the genre. Such a presentation becomes a kind of literary work, and that is why the criteria for analyzing the information genreshould be based on their specifics.