СОВЕРШЕНСТВОВАНИЕ МЕТОДИЧЕСКОГО ОБЕСПЕЧЕНИЯ ОЦЕНКИ СОЦИАЛЬНОЙ ОТВЕТСТВЕННОСТИ ТОРГОВЫХ ОРГАНИЗАЦИЙ

Abstract

The aggravation of social problems actualized the issues of corporate social responsibility management, including in the field of trade. Effective management of social responsibility involves its assessment. The purpose of the study is to improve the methodological support for assessing the social responsibility of trade organizations. The existing methodological approaches to such an assessment are characterized, its methodology is proposed, which complements the well-known tools and allows analyzing the perception of the social responsibility of trade organizations by stakeholders, taking in to account the significance of its individual parameters. The technique can be used in the practice of trading structures, including network ones.