템플스테이 참가자의 사찰음식인식이 만족도 및 추천의도에 미치는 영향

Abstract

This study examines the effect of a Temple Stay Experience Tour, the largely increasing tour in South Korea, on customer’s perception, satisfaction, and recommendation intention on Korean temple food experience with comparative study on Buddhist and non-Buddhist tourists. Temple Stay is an excellent experience tour program that is recognized at home and aboard with the Korean government’s incentives on tourism and change in people’s perception of dietary life after 2002 World Cup. This study verifies the relationship between the temple food experiences, a Temple Stay’s characteristic, on perception, satisfaction, and recommendation intention on temple food. Total of 298 questionnaires have been collected, and 245 of them, subtracting 53 insincere questionnaires were used for a factor analysis. SPSS 22.0 was used for a factor analysis and simple and multimeter retrospective study to examine the effect of temple food experience on perspective, satisfaction, and recommendation intention on temple food. Study result showed that: First, temple food perception had a significant positive(+) effect on perspective. Second, the significant had a significant positive(+) effect on recommendation intention. Third, temple food perception positive(+) effect of temple food perspective on recommendation intention was partially adopted.