Abstract
<p style="text-align: justify;">This article focuses on a review of various studies that examine the experience of using innovative technologies in shaping the safety traffic behaviour of drivers. It shows that innovative technologies are intensively used to solve the problem of reducing accidents on the roads and presents the data of psychological researches aimed at evaluation of their effectiveness. Particular attention is paid to the description and characteristics of speed control systems, means of preventing drunk driving (DUI &mdash; driving under influence), as well as the use of virtual reality applications to train key road users and develop their safe behavior skills. As examples, some researches are introduced which demonstrate practices for the implementation and use of immersive driver training. It is noted that the introduction and use of innovative technologies in the formation of safe traffic behaviour act as promising fields for the development of practices that make it possible to prevent the number of road accidents in future.</p>
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