Abstract
Purpose - The purpose of this study is to understand the effect of delivery food consumption experience on emotional response and intention to use. Design, data, and methodology -Consumption experience was divided into four elements: ''symbolicity'', ''diversity'', ''playfulness'', and ''sociality''. Based on previous studies, this study hypothesized that the consumption experience dimension affects the emotional response, which in turn affects the consumer''s intention to use. Frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis were conducted using the SPSS version 25.0 program. Result -As a result, it was found that all components of the consumption experience did not affect negative emotions, except for ''playfulness'' in the consumption experience. In addition, consumption experience positive emotions among emotional responses had a significant positive (+) effect on ''playfulness'', ''diversity'', and ''sociality''. However, ''symbolism'' did not affect. In the last hypothesis, it was found that the emotional response (negative, positive) had a significant effect on all intention to use. Conclusions - The results provide some insights into the significant impact of emotional responses on the relationship in which delivery food consumption experience promotes consumer usage behavior.
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