ДОСВІД УКРАЇНИ У РЕАЛІЗАЦІЇ КОНЦЕПЦІЇ СОЦІАЛЬНОЇ ВІДПОВІДАЛЬНОСТІ БІЗНЕСУ

Abstract

The article explains the reasons for the popularity and relevance of the concept of social responsibility of business in the modern world. Problems were identified that prevent Ukraine from more actively implementing the concept of social responsibility of business. The periodization of the development of social responsibility of business in Ukraine was carried out, which is schematically presented in the form of five stages, starting from the 90s of the XX century. and until now: 1st stage – forming an understanding of the concept of "social responsibility"; 2nd stage – the beginning of the system approach; 3rd stage – active development; 4th stage – transformation and adaptation; The 5th stage is a new era of "social responsibility". The main characteristic features of the development of social responsibility of business at each of the stages are highlighted. The main directions of social responsibility at individual enterprises in Ukraine are analyzed. The most priority areas of social responsibility of business are highlighted, which include: social investments; volunteering and charity; environmental responsibility; support of local communities; personnel development; corporate volunteering; business transparency.A set of measures is proposed to intensify the further development of social responsibility of business in Ukraine, in particular, to create a favorable legislative environment, to strengthen the role of the state, to ensure the development of the infrastructure of social responsibility of business, to strengthen the popularization of social responsibility. It was noted that the social responsibility of business in Ukraine is not only a necessity, but also an investment in the future. Enterprises that implement the principles of social responsibility demonstrate their responsibility to society and increase their reputation. Social responsibility of business in Ukraine is a process that needs further development. Despite the challenges, Ukrainian enterprises have positive examples, which shows the potential of developing the concept of social responsibility of business in our country. To achieve sustainable results, joint work of business, the state and public organizations is necessary.