수용자에서 생비자로, 청소년소설의 재매개 양상 연구 -북트레일러를 중심으로-

Abstract

This study explores the potential of adolescent readers to act as subjects of literary enjoyment, by examining how they participate in the production and consumption of book trailers. Book trailers for young adult novels illustrate the remedial characteristics of the digital age well, and are broadly classified into two types depending on the producer. The analysis revealed that in the first type of book trailers, through the comments of adolescent readers, it was evident that adolescents who read the respective books voluntarily or involuntarily transformed into active literary enthusiasts. They showed significant interest in the multimodal and participatory characteristics of the book trailers, confirming that they gained reading motivation through them. Through the second type of book trailers, it was observed that adolescents became producers themselves, creatively expressing the young adult novels they had read. They created unique works with diverse images, effects, and music, surpassing those produced by traditional publishers in terms of content and form. This study confirmed that adolescents can grow as prosumers and creators in a dynamic literary culture. Additionally, the educational potential of book trailers can be explored further.