Abstract
The purpose of this study is to analyze the happiness and perceived value of experiential goods in order to grasp the characteristics of the leading indicators of customer perspective. Data collected 26,364 Twitter dessert data from July 8, 2018 to July 16, 2018. Data analysis used text mining, sentiment analysis, and social network analysis.BR The results of this study are as follows. First, the emotional value of experiential goods showed 90.2% positive emotions and 9.8% negative emotions. Second, the informative value of experiential goods shows that various information related to dessert is obtained through Twitter. Third, the social value of experiential goods was found to be 8,821 participants in the study period, but the relationship among participants was not high and the top 10 participants were influential to people as dessert opinion leaders.BR This study is meaningful in that it provides detailed information and analysis method on perceived value as a leading indicator of Customer perspective.
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