Abstract
Historically, three major periods stand out in Chinese media development: dynastic, modern media and national media system. Nowadays, the relation ship between mass media and state governance is among the leading issues in the academic debate. This article briefly outlines the path of media development in the millennial history of Chinese statehood. The main emphasis is on the actual state of- and serious changes in the infrastructure of the system since the end of the 20th and the beginning of the 21st century when the PRC emerged more and more actively as a voiceful actor on the international stage. The focus of the conducted research is the analysis of facts, events and strategies outlining the new international image of China as a holistic global communicator in the context of a dynamic geocommunication.
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