Abstract
This article examines the issue of integrating the principles of “green growth” into the strategic planning process of organizations. The main focus is on analyzing how the principles of sustainable development and environmental protection can be implemented into strategic plans in order to create sustainable and competitive business models. The key principles of “green growth” are considered, such as environmental responsibility, energy efficiency, sustainable use of resources and innovations in the field of ecology. Methods and tools for integrating these principles into strategic planning, including setting goals and indicators for sustainable development, environmental impact analysis and the introduction of green technologies, are also considered.
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