남녀 대학생의 외모관심도와 타투인식 및 타투행동에 관한 연구

Abstract

This study attempted to analyze people’s needs for tattooing by comparing appearance interest, tattoo perception, tatto behavior against university students in their 20s, who usually have a high interest in their appearance and tattoos and provide basic data needed for tattoo development to enhance customer satisfaction. For this, a questionnaire survey was performed against 108 men and 209 women in June and September, 2019, and the results found the followings: First, in terms of the influence of appearance interest on their perception of tattoos, men were greater than women. In other words, college men with high interest in their appearance revealed a high perception of tattoos. Second, both university men and women were very aware of the importance of appearance. However, men were less active than women in searching for fashion and beauty-related information. Compared to college men, furthermore, college women were more interested in tattooing and showed a higher willingness to get tattooed with a positive mindset. In particular, they believed that safety is important in tattooing. Third, in terms of tattoo design, men preferred letter and animal tattoos while nature and plant tattoos were popular among women. Even though refined and stylish tattoos were preferred by both university men and women, the former liked manly tattoos while the latter loved sexy tattoos.